PPT Slide
Welcome
Difficulties with English Language
If GH
If OUGH
If PHTH
If EIGH
If TTE
If EAU
Then the right way to spell
Speaking Languages in the Global Marketplace
Chevy Nova Award, in honor of GM’s efforts to market the Nova in Latin America
Coors put its slogan,
Scandinavian vacuum manufacturer Electrolux used the following in an American campaign:
Clairol introduced the “Mist Stick,” a curling iron, into Germany only to find out that-
Colgate introduced a toothpaste in France called
Pepsi’s “Come Alive With the Pepsi Generation” translated
Frank Perdue’s chicken slogan,
Watch your language!
What do I do when I have 30 kids and 3 don’t speak English??
The Natural Approach focuses on language as communication.
Natural Approach
To make the input comprehensible, use:
? PRESCRIPTION
“Ten Commandments” for Good Language Learning